Data Analytics Tools Comparison

Businesses can use the data generated by customers to enhance their products and services in order to meet customer needs. The proper analytics tool is essential to achieving business goals like more engagement, increased sales and more efficient operations.

When choosing a tool, first determine the type of data you’d like to integrate and how to integrate it. Some tools are specifically designed to provide traditional enterprise reporting, whereas others are designed to help you perform advanced mathematical analyses or track sensitive data, such as health data. You should also consider the way that the analytics tool you’re considering will integrate with your existing workflow and data structure.

Certain tools are specifically designed for sophisticated users and data scientists, whereas others let non-technical users conduct analysis using a simple point-and-click interface. It is also important to take a close look at the tools for data visualization and the features that each tool offers. Some tools are designed to create visual charts while others require SQL or third-party tools in order to create models of the data prior to it being able to be analysed.

After you’ve narrowed your choices, you should be aware of the cost and whether the platform is cloud-based or based on software licenses or subscription fees. Some tools are completely free, whereas others require an upfront investment as well as regular maintenance charges. Be sure to compare these costs to http://www.softwarehall.com/big-data-analytics-tools-comparison/ the potential return from the insight and efficiencies obtained by using the analytics tool.